ABOUT ME
With a love for compelling storytelling and using it to further a brand's awareness and strategic goals, Ghislaine currently serves as Head of Brand Partnerships and Communications for NASCAR Driver Lavar Scott. In this role, she leverages her expertise in creative strategy and cultural fluency to develop innovative campaigns and strategic partnerships that elevate brand presence and drive meaningful audience engagement.
Throughout her career, Ghislaine has worked with a broad range of clients, agencies, and media publishers including REVOLT'S #0000000, 19th & Park, Victory Creative Group, Interactive One, Relativity Media, and SKY. She also consults as Director of the Creator Division & Brand Partnerships at Collective Casting and serves as Executive Director of The Latin Quarter, where she continues to champion cultural equity and empowerment.
Ghislaine loves to make culture pop and collaboratively create innovative experiences with multiple touch points for clients and consumers in the Gen-Z and millennial audience spaces.
A Harlem, NY native, Ghislaine León earned her Bachelor's of Science in Marketing and Retail Management at Syracuse University. She is a Selection Committee Judge for Hashtag Sports' Creators of Color program and her work has earned recognition including a Webby Award for Video Music (Branded) in 2024 and a Shorty Awards Finalist designation for Branded Series in 2023.
SUPERPOWERS.
MULTICULTURAL CONTENT STRATEGY
PROGRAM CONCEPTUALIZATION
STRATEGIC PARTNERSHIPS
THOUGHT LEADERSHIP
ENVSN FESTIVAL MAKES ITS COMEBACK TO INSPIRE A NEW ROSTER OF CREATIVE WOMEN
Strategically developed and secured a first-ever partnership between ENVSN Fest and REVOLT’S creative agency including a branded booth and panel discussion.
A Peek Inside Her Agenda: Ghislaine León
Representing the culture is not a task for the faint of heart. Nonetheless, a New York City native by the name of Ghislaine León has proudly taken strides to diversify the media landscape while cultivating informative content on the hip-hop world. Acknowledging that the genre, birthed in her hometown of the Bronx, heavily sculpted her perspective and distinctive eye for creativity, Ghislaine wants others to use hip-hop as a tool to connect with their power.