Ghislaine León is a New York-based brand and marketing executive with 15+ years of experience building culture-driven partnerships, branded content, and integrated marketing programs across media, entertainment, sports, fashion, and experiential.

What sets her work apart is its range. León moves fluidly across strategy, partnerships, content development, talent, production, and experiential, uniting the creative and commercial sides of a brand so that cultural relevance becomes measurable value.

Across her career, she has architected 25+ programs generating more than $30MM in revenue and 1B+ impressions for brands including Target, McDonald’s, State Farm, Xfinity, Doritos, Ally, and L’Oréal.

As Director of Creative Strategy & Content Development at REVOLT, León led a $20MM+ branded content portfolio and helped develop BET ON BLACK with Target, a $10M+ multi-year partnership that ran for four seasons and expanded across Peacock, Pluto TV, and Tubi. She also developed branded content and cultural programming for Xfinity, Doritos, Kingsford, Pure Leaf, Ally, Fanta, McDonald’s, and State Farm.

Her work has since expanded into talent, sports, and production. As Director of Brand Partnerships & Production at Collective Casting & MGMT, León worked across commercial casting and production for Target, Starter, L’Oréal, Redken, Olaplex, Ulta Beauty, Project Runway, and major-label music projects.

Through her independent practice, she also serves as brand and cultural strategist for professional race car driver Lavar Scott, developing his athlete brand strategy, sponsorship positioning, and partnership opportunities as he builds his career across NASCAR and the broader sports and culture ecosystem.

She is the founder of Latin Quarter, a culture and creative strategy practice connecting brands with the people, ideas, talent, and cultural movements shaping what comes next.

A Harlem native and Dominican American, León earned a B.S. in Marketing and Retail Management from Syracuse University. Her work has been recognized by Adweek, the Webby Awards, and the Shorty Awards.