Creative Strategy

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Creative Strategy 〰️

As the director of Creative Strategy and content development at REVOLT’s creative agency, #000000, I conceptualized strategic approaches to digital content campaigns across entrepreneurship, music, food and lifestyle.

MUSIC: XFINITY

Coco Jones collabs with rising musicians to celebrate Black Music Month in "The Link Up" season 2. The second installment of the Xfinity-sponsored series “The Link Up” continues to showcase rising Black artists through a pair of eye-catching performances, but this time, with a more immersive visual upgrade.

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Silhouettes of people facing a stage with a large screen displaying the names 'REVOLT' and 'Target', and a banner reading 'BET ON BLACK' in bold letters.

Taking a page out of Shark Tank, the program highlights 12 Black-owned startups — which continue to be underrepresented in venture funding — with innovative ideas to revolutionize a range of industries, from technology and entertainment to style, beauty and beyond.

TARGET

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Two people smiling and taking a selfie at an outdoor event, with a blue and white canopy overhead. The image has logos of REVOLT, Kingsford, and the words 'Ambassadors of Smoke' overlaid.

REVOLT worked with Kingsford Charcoal to create a content series that delves into the history of Black BBQ culture and the significance of maintaining it. In Ambassador’s of Smoke, chef Alex Hill travels to Memphis for the World BBQ Competition and teaches us the 5 Elements of BBQ.

KINGSFORD CHARCOAL

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A black and white symbol with a circular maze design and the word 'EMPIRE' written below it.
The word 'REVOLT' in bold black letters on a white background.

SOCIAL MEDIA STRATEGY

Black background with white text 'BkM' in large font.
Black background with the white text: THE LQTR.
A woman sitting on a beige armchair speaking into a microphone during an event. She is wearing a mustard yellow dress, multiple bracelets, and earrings. Behind her, there is a large sign with colorful text including the words 'WRITE' and 'OWN.'

Created partnership between ENVSN Fest and REVOLT’s Creative Agency

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THOUGHT LEADERSHIP

Panel discussion at Hashtag Sports event in Las Vegas, July 12-14, 2022, with four people seated on stage and a large screen behind them displaying event details.

Ghislaine Joins The Engagement Academy of Sports Entertainment Selection Committee

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