Ghislaine León is an award-winning entertainment and media executive who has architected 25+ brand partnerships generating more than $30MM in revenue and a billion impressions for Target, McDonald's, Pepsi, State Farm, and Xfinity.

As Director of Creative Strategy & Content Development at REVOLT, she led a $20MM branded content portfolio and architected the company's first flagship brand franchise: Bet on Black with Target, a $10M+ multi-year partnership renewed for four seasons and distributed across Peacock, Pluto TV, and Tubi. She built culture-first franchises for Xfinity, Ally, Doritos, Kingsford, Pure Leaf, Sprite, and McDonald's — including the first-ever eSports lab at an HBCU.

Most recently, as Head of Brand Partnerships & Communications for NASCAR/ARCA driver LaVar Scott, she repositioned an emerging athlete as a culture-crossover figure, securing the first-ever Honor The Gift campaign featuring an ARCA driver and a Jordan Brand styling partnership. Across sixteen years she has hired 100+ directors, producers, and creators, treating partnership budgets as a mechanism for economic access.

Ghislaine is the founder of Latin Quarter, a cultural strategy practice building platforms and pipelines for multicultural creators. She is a Webby Award winner, a Shorty Awards finalist, and a recipient of the Adweek Visionary Creator Award. She is featured in Amy Poehler's MasterClass and has spoken at NYU Steinhardt, LatiNation, and HuffPost Black Voices.

A Harlem, NY native, she earned her B.S. in Marketing and Retail Management from Syracuse University.