Strategy

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Strategy ✩

PURE LEAF 

A person cooking in a modern kitchen, viewed on a computer, with the webpage titled 'How to Make a Savory Lamb Burger Paired with Tzatziki Sauce' and the chef's name, Alex Hill, labeled as host/chef.

STRATEGY & EXECUTION

Produced a digital food integration with Chef & Creator Alex Hill, featuring a custom recipe & cocktail pairing for Pure Leaf, driving 2.1M+ views and amplifying brand awareness through culinary storytelling.

RESULTS

2.1M Views across Facebook, Instagram, YouTube, X

PHOTOS

A woman with long black hair wearing a black jacket smiling in a modern kitchen with a wooden island, various kitchen utensils, fresh apples, and potted plants.
A bottle of Pure Leaf sweet tea, a glass filled with tea and a peach half on a small black slate board, surrounded by peaches, peaches halves, a small glass of honey, and a small bottle of honey, with a background of a kitchen counter and a potted plant.
A bottle of Pure Leaf sweet tea with a blue label, condensation on the bottle, and a black lid. In the background, there are kitchen items including a decanter, a black thermos, and a wooden cutting board on a wooden surface.
Young woman with long braided hair and a black shirt smiling while holding a tea bottle in a cozy kitchen with white brick walls, shelves, and potted plants.
A woman with dark hair in braids, wearing a black shirt, is standing in a modern kitchen, drinking a beverage through a straw from a glass. The kitchen has a wooden countertop, various fruits, vegetables, and kitchen utensils on the counter. There are open shelves with plants, jars, and jars on the white brick wall behind her, with a metallic range hood above.